New Database: AdData Reference

We are pleased to add AdData Reference to our holdings. AdData Reference identifies nationally advertised brands, brand and agency decision-maker names, titles, direct phone lines, emails. In addition, it provides brands’ demographic targets, geographic emphases, media preferences, planning periods, spending trends, and event marketing preferences. To gain access, click on the link to sign up in the upper left-hand corner. You can access this resource through our database page. Your Fairfield University email address will serve as your login, and you will be emailed a password. Registration instructions can be found here.

If you have any questions, please contact Curtis Ferree at cferree@fairfield.edu, ext 2185

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