New Database On Trial: AdData Reference

We have  a new database we’d like you to take a look at: AdData Reference. AdData Reference identifies nationally advertised brands, brand and agency decision-maker names, titles, direct phone lines, emails. In addition, it provides brands’ demographic targets, geographic emphases, media preferences, planning periods, spending trends, and event marketing preferences. To gain access, click on the link to sign up in the upper left-hand corner. Your Fairfield University email address will serve as your login, and you will be emailed a password. Instructions can be found here.

You can access the database from our trials page.   Please fill our or evaluation form to let us know what you think, or contact Curtis Ferree, cferree@fairfield.edu, ext 2185. The trial will run through the end of November.

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