Introducing VINE, Social Media’s Hottest New Craze… What it is & Why you should care!
Over the last month or so, our friends at Twitter introduced a brand new (and awesome) social media network that lets you record and share 6 second looping video clips online. When I signed up and started playing with it, it reminded me a lot of Instagram but with videos. You know that friend of yours on Instagram who constantly posts pictures of their dog or cat wearing glasses? Ever wonder how they got him to wear them so perfectly? With Vine, those 2 dimensional “Pet Wearing People Clothes” pictures transforms into a 6 second clip of the PROCESS of your friend getting those glasses on their pet – you now see the drooling, the barking, and real struggle that it took to get the glasses to stay on their pet’s head. It goes from a picture to a story…
One of the best ways I have read Vine be explained/described is “Vine is to YouTube what Twitter is to WordPress/Blogger”. It’s social at the core and addictive. As a technology, it is user friendly – it records while you’re touching the screen, pauses when you take your finger away, and stops when you hit 6 seconds…
So now, the “Why you should care” part… First things first, in this day and age it is important to stay current and relevant. If you are applying for an internship/job that involves social media, marketing, communication, PR, technology (I could keep going) that means staying on top of emerging technologies. Imagine how impressive you might sound at your next interview if you talk about ways the company might be able to expand their social media presence by using this new social network called Vine… I know I would be impressed. The Career Planning Center cares about this new social network because we want to make sure we are encouraging and empowering you all to be RESPONSIBLE social media users. Just like we say with Facebook or Twitter it is important to become experts on privacy settings and never post anything you wouldn’t want an employer to see. But at the same time, if you are planning on going into an industry where social media is relevant, it is important for you to be an active user.
With all that being said check out VINE and start posting some videos!
Assistant Director, Career Planning Center