As we have mentioned time and time again, the Career Planning Center LOVES social media. Whether it’s LinkedIn, Facebook, Twitter, or even Tumblr, we recognize and appreciate the power of social media when it comes to finding and securing a job/internship. Today we want to focus on Twitter, so below we outlined 3 ways you can use Twitter to further your career.
1. Who you follow matters!
Who you follow on Twitter determines what you get out of Twitter. If you only follow your friends, Justin Bieber, and Taylor Swift you are going to get JUST that; some funny banter, a handful of “selfies”, and the occasional cheesy love quote. But if you follow companies, news outlets, and even industry leaders your feed will transform into a pool of information – knowledge that you might be able to fall back on during an interview.
Also, Twitter is CHOCK-FULL of great people who are tweeting jobs. For example if you are looking for internships or jobs in the New York area a simple search will suggest that you follow:
You can take this approach with any career field. If you are interested in fashion, there are handles that tweet fashion jobs all day, the same goes for sports jobs, engineering jobs, PR, so on and so forth. If there is an industry you are interested in, someone is posting jobs on Twitter. Of course, FOLLOW @FairfieldCPC because we retweet jobs that make sense for Fairfield students.
2. Participate in the Conversation
Using Twitter effectively involves more than just reading tweets. Instead it involves tweeting, retweeting, quoting, and favoriting. At its core, Twitter is a medium that is driven by participation. From a “Twitter Career” perspective one effective way for you to actively participate in conversations within various industries is to find and follow Chats using hashtags. For example, if you are interested in working in higher education I suggest you tune into the daily #SAChat where student affairs practitioners take on a different topic every day. But again, you can’t just read the conversation – you have to participate! Talk at people and be sure utilize the hashtag created for the conversation. Since these chats are live, they usually take place on a particular day and time every week. Imagine this as your opportunity to go to coffee with industry leaders. Most industries have chats like this going on, so do your research, find the hashtag, and participate. You will be amazed with what you learn and who you could meet! Below are some notable Chat’s that you might want to check out.
#hcsm – Sundays at 9pm ET: Bringing together health care professionals to discuss the benefits of social media for health care communication strategies.
#pinchat – Wednesdays at 9pm ET: Discussing best practices, showcasing new uses, highlighting brand usage, and sharing a passion for Pinterest.
#smmanners – Tuesdays at 10pm ET: Topics range from building business relationships through social media, to the appropriate ways of requesting RTs or recommendations on LinkedIn.
#brandchat – Wednesdays at 11am ET: Each week they focus on one of the following themes: big business brands & non-profit brands, small business brands, personal brands, all about brands, and occasionally they run “open chats” about brands.
#linkedinchat – Tuesday at 8pm ET: Conversing about ways to use the LinkedIn platform, associated applications, and other social media platforms to improve results on LinkedIn.
#mmchat – Mondays at 9pm ET: Featuring a special guest who discusses a relevant social media topic and answers questions from participants.
#wjchat – Wednesdays at 8pm ET: Talking about all things content, technology, ethics & business for journalism on the web.
#pr20chat – Tuesdays at 8pm ET: Helping PR professionals understand how new media is shaping the public relations industry.
#journchat – Mondays at 8pm ET: Facilitating conversations between journalists, bloggers, and public relations professionals.
#Likeable –Sunday at 10pm ET: Social media marketing chat that commonly draws over 100 participants
2. Engage Employers
Whether you believe it or not, Employers (specifically HR professionals/recruiters) who are on Twitter want people to tweet at them. To prove this point check out the conversation below:
Viacom Internships – the parent company of MTV, Comedy Central, VH1 and more – ASKED us to come to them with questions via Twitter. Immediately after this tweet, I told the students that were applying to the Viacom Internships to connect with them via Twitter. They could ask questions or even just reiterate their interest in the internship. In many ways, Twitter could be a way for them to make a good first impression.
Either way, Twitter is a great resource and tool for you to use during your job search… Remember to be smart tweeting during spring break and if you have any questions, feel free to come by the Career Planning Center!
Associate Director, Career Planning Center