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 In the News » ‘The Greatest Movie Ever Sold’ and the future of product placement logo Image: In the news collage

‘The Greatest Movie Ever Sold’ and the future of product placement

Some two decades ago, in a sly yet silly vignette from Wayne’s World, Mike Myers and Rob Lowe exchange testy remarks about a sponsor’s gauche intrusion into Wayne’s cable access show. Michael Serazio, an assistant professor of communication at Fairfield University.

Published in The Atlantic on 4/22/11

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