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 In the News » Why advertising has become guerrilla warfare logo Image: In the news collage

Why advertising has become guerrilla warfare

Dr. Michael Serzio examines how advertising has been slowly slinking into new spaces in the media in recent months.  It is not, however, supposed to look like advertising. And it threatens to compromise both the authenticity of social media and the integrity of journalism.

Published in Wall Street Journal on 7/2/13

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