Halloween spending: Trick or treat?
- Posted on October 26th, 2009 filed in Newspaper
“Despite the recession, people are still finding the funds to celebrate the holiday,” said Gerald Cavallo, Ph.D., associate professor of Marketing at Fairfield University. “They might cut back a little, but they plan to celebrate. Halloween is one of the biggest shopping seasons outside of the traditional holiday season.”
Published in Fairfield and Westport Minuteman on 10/22/09