Social networking sites such as Facebook give firms a very inexpensive and effective means of marketing products to youthful consumers, said David Gudelunas, associate professor of communications at Fairfield University. “This way, companies are able to start a campaign that is word of mouth, which is more appealing to the younger crowd than hearing it from the companies themselves,” he said.

Published in Stamford Advocate, Norwalk Advocate, Greenwich Time, Connecticut Post, Danbury News Times on 10/24/09