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 In the News » Holiday shoppers expected to hold to their budgets logo Image: In the news collage

Holiday shoppers expected to hold to their budgets

Gerald Cavallo, associate professor of Marketing at Fairfield University, thinks Black Friday can be an important indicator of how the rest of the holiday shopping season will go. He sees retailers offering enough bargains to stimulate consumers to spend. “It seems that the economy has bottomed out,” Cavallo said. “This day [Black Friday] is important to merchants. They are starting the Christmas shopping season earlier and earlier that could stimulate spending.”

Published in the Fairfield and Westport Minuteman on 11/19/09

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