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Bear Naked co-founder returns to Stew’s

Synnott’s marketing approach of catering to a certain lifestyle can be successful if it’s executed well, said Gerald Cavallo, a marketing professor at Fairfield University. “The issue is are there enough of those people to make it a business, and can it deliver?” he said.

Published in Stamford Advocate, Connecticut Post, Greenwich Time, Danbury News Times on 2/4/10

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