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Daymon to serve Norway

Shoppers have looked to private labels as less-expensive alternatives to national premium brands during the economic downturn, said Gerald Cavallo, associate marketing professor at Fairfield University, and Daymon benefited. “It’s increasing in importance because of the recession and the consumer’s belief that private labels are less expensive than national brands,” he said, and Daymon is capitalizing on that same philosophy as it expands overseas. “It’s a global economy. Companies like Daymon have to extend their reach.”

Published in Stamford Advocate, Danbury News Times, Connecticut Post, Greenwich Time on 4/8/10

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