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Potent tool for ‘tea party’ political campaigns: the ‘attack tweet’

Forget foreign wars. Today it’s political insurgents who are making news across the US, as upstart “tea party” candidates roll past GOP regulars from New York to Colorado. How are these political newbies, many penny-poor with barely a campaign headquarters to speak of, doing it?… Such messages are scrappier and more emotional than the kinds sent out in 2008, says David Gudelunas, associate professor of communication at Fairfield University in Connecticut. Those first tweets two years ago were largely “antiseptic,” he says, dispensing details of campaign appearances and urging followers to vote.

Published in The Christian Science Monitor on 9/15/10

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