Meanwhile, Fairfield University marketing professor Gerald O. Cavallo said the “binge in a can” claim from the attorneys general could backfire, and actually power sales in liquor stores near college campuses. “It has the potential of making it more attractive,” Cavallo said. “It’s like they’re saying, ‘Drink one can and you’re on your way.’ It certainly sounds like the attorneys general are being their best marketers.”
Published in Connecticut Post, Stamford Advocate, Greenwich Time, Danbury News Times on 5/2/11
The links provided are functional at the time of posting. Sites may require registration to view article.
Fairfield University is not responsible for errors or omissions.