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Tonight’s debate: Lions, tigers and bears – or elephants vs. donkeys

Dr. Michael Serazio, assistant professor of communication at Fairfield University: “Sports (and debates, it turns out, evidenced by this year’s ratings) remains one of the few TV genres that can reliably draw appointment viewing from live audiences at a time when seemingly all else can and will be time-shifted – it’s also one of the reasons that sports can still command huge commercial revenues.”

Published in Philadelphia Inquirer on 10/22/12

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