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Just how much is sports fandom like religion?

“The Super Bowl, professional sports’ highest holy day, is again upon us,” writes Dr. Michael Serazio, assistant professor of communication. “As fans paint their faces and torsos, pile on licensed apparel, and quixotically arrange beer cans in the shape of team logos, the question must, again, be asked: Why exactly do we do this for our teams?”

Published in The Atlantic on 1/29/13

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