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Twitter edges closer to TV with advertising deal

Dr. Michael Serazio, assistant professor of communication, said the deal is all about cold, hard cash. “The holy grail for advertisers right now is engagement,” he says. “TV networks and Twitter will try to coordinate and harness all of that energy and buzz and social media momentum around a particular plotline or character.”

Appeared on WNPR’s Marketplace on 4/23/13

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