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How guerrilla marketers made people into their platform

An excerpt from “Your Ad Here: The Cool Sell of Guerrilla Marketing” by Dr. Michael Serazio, assistant professor of communication, appeared on Bloomberg.com’s opinion page. “Modern marketers desperately want to fit in – into our blogs, our Twitter feeds, our YouTube uploads and our status updates. Social media, they suspect, conveys authenticity. And no quality is more coveted for advertising than authenticity,” wrote Dr. Serazio.

Appeared on Bloomberg on 4/30/13

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