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Super Bowl ads get graded

Super Bowl XLVIII was “a pretty fair year for the advertisers.” So said John E. Neal, assistant visiting professor of marketing at Fairfield University’s Charles F. Dolan School of Business and former executive vice president and general manager of ad agency Campbell Mithun. Neal teaches courses in media strategy, public relations, consumer behavior and marketing and is a recipient of the Dolan School’s “Excellence in Teaching Award.” …

Published in Fairfield County Business Journal on 2/3/14

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