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Quizzes are free data mining tools for brands

Dr. Michael Serazio, assistant professor of communication and author of Your Ad Here: The Cool Sell of Guerilla Marketing, explained the plethora of quizzes found on facebook these days. “It’s a way to announce something about ourselves to our friends within our social network, but it’s not quite so gauche or obvious to come off as narcissistic,” he said.

Published and broadcast on NPR’s Marketplace on 3/18/14

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