Marketing club welcomed Jack Trout

Best-selling author and marketing guru Jack Trout discussed vital tactics for succeeding in the global marketplace at a well attended lecture hosted by the Marketing Club at the Quick Center for the Arts last fall.

Trout, whose idea of “positioning” has become a hit strategy for leading corporations around the world, delivered the timely Marketing Warfare – How to Survive in Today’s Killer Economy.

Trout is president of Trout & Partners, a prestigious marketing firm with headquarters in Greenwich, Conn., and offices in 26 countries.