Marketing majorsat Fairfield University had the opportunity to interact with business industry experts in March when the Marketing club hosted a career panel featuring marketing leaders who shared how they developed their careers and their best advise for current marketing students.
The panelists included: Linda Boff, Executive Director, Global Digital Marketing, GE; JP Bittencourt, Senior Marketing Manager, Pepperidge Farm; Chris Heyn P’10, Chief Executive Officer, Summit Golf Brands; and Thomas Schmalzl ’93, Director, Marketing & Business Development, Peppers & Rogers Group.
“This event speaks to Fairfield’s goal of making students career ready,” said Dr. Rajasree Rajamma, chair, and associate professor of marketing.
The evening started out with brief introductions of the panelist from Kelly Brady ’12, the president of the Dolan School of Business’ marketing club. Following that, each panelist gave a quick introduction about his or her experience and specialties. The panelists were chosen because of their expertise in their field and because of the significant growth each field was experiencing in the areas of social media, sports marketing, consulting, and brand management.
The common theme of the night was innovation, experimentation, and passion. Boff, who is responsible for GE’s digital marketing, noted that staying open to new possibilities and continuing to experiment with the medium will help people advance their careers.
Seymour, who works in sports marketing, encouraged students to be dedicated to their brand and product because, “you need to understand why people are passionate about something.”
In addition to talking about their industries the panelists also gave their opinions on how to advance in the U.S.’s tough economy. Their top recommendation was to discover (and market) what was unique about them. Selling one’s own, personal brand is something that many people overlook or consider to be bragging, but when trying to land a job, they noted, it helps to distinguish yourself from the crowd.
Brady said, “Our Marketing Career Panel event was a huge success. We had over 100 students attend. Attendees found the information provided by the panelists to be extremely useful – it’s not every day that students get to personally interact with the CEO or Executive Director of a multinational corporation. This was an amazing opportunity for Fairfield University student to take part in.”
Schmalzl said, “It was a terrific event, and I found the attendees to be curious, bright and certainly motivated. Exactly what I would expect from my fellow Stags!”
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