From Classrooms to Corporations
As part of the Professional Development Series, the Dolan School hosted, “From Classrooms to Corporations: What Every Student Should Know.” Guest speaker Richard Leo, Vice President of Business Management, Military Aircraft Systems at Northrop Grumman Aerospace Systems, and several of his colleagues advised students on how to transition from college life to their careers. Leo encouraged students to be prepared for the opportunities that occur during school. “You’re in the Mecca of the business world and at a University that is at the center of that – take advantage of it,” he said. Leo also presented helpful tips such as preparing a two-minute “elevator speech,” a way to memorably introduce yourself to potential contacts or mentors. “Trust me,” he said, “This works.” Leo and his colleagues began visiting colleges three years ago as part of an outreach program to share their career experience and help students recognize what’s available to them outside of academia.
Accounting students attend the 13th Annual Student Leadership Conference
In November, three accounting students and Professor Mark Moyer, visiting professor of accounting, traveled to San Antonio Texas, to attend the 13th Annual Student Leadership Conference. Juniors Michelle Ferrara, Justin Furtado, and Matthew Keenan attended the conference sponsored by the Institute of Management
Accountants (IMA) and attended education sessions on the value of the Certified Management Accountant certification, ethics, business etiquette, leadership, job search techniques, and more. The Fairfield team went on a company tour of Holt Cat, the largest Caterpillar dealership in the country, covering 138 counties in Texas plus surrounding states (see image above). Students attended a number of seminars on topics such as Forensic Accounting, Ethics 101 and Business Etiquette in the Digital Age. Participants also attended the opening game of the San Antonio Spurs, where they witnessed the Spurs defeat last year’s NBA champions, Oklahoma Thunder. Dr. Moyer said that one evening they went dancing and learned “a little boot scootin’ at the Cowboys Dancehall,” but joked that those pictures were not shared for national security reasons!”
Marketing Club hosts marketing expert Jack Trout
Best selling author Jack Trout, whose idea of “positioning” has become the number-one marketing strategy used by leading corporations around the world, discussed vital tactics for succeeding in the global marketplace at Fairfield University on November 8. His talk was titled, “Marketing Warfare – How to Survive in Today’s Killer Economy.” Trout is president of Trout & Partners, a prestigious marketing firm with headquarters in Greenwich, Conn., and offices in 26 countries. In addition to being a boardroom advisor to companies such as Apple, Xerox, and GE, he has consulted with the U.S. State Department on how to better sell America, and in 2006 guided marketing initiatives that helped the Democrats regain leadership of the U.S. Congress. “In our world, he is a legend, a Vince Lombardi for brand managers,” said John Neal, who teaches marketing at the Dolan School. “Jack Trout is the architect of positioning – the fascinating concept of how advertisers can occupy a unique space in a consumer’s mind.”
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